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Internet in Cars


For media enquiries, product samples, high res images and interviews, please contact:

Julius Macalagay
PR Specialist
Strike Group Australia
1/263 Toombul Rd., Northgate, QLD 4013
T: 1300 792 044
M: +61731023274
E: jm@strike.com.au


Auto Industry Moving with the Times

BRISBANE, March 2010 - Facebook, Twitter and MySpace are a global internet phenomenon for all ages, and the automobile industry is set to bring the web to motorists’ vehicles.

At this year’s Mobile World Congress in Barcelona, mobile enthusiasts saw premium car manufacturers exhibit a variety of internet connected cars, which are the way of the future.

Strike’s CEO Chris Ryan said Australian motorists will become familiar with internet connected vehicles, just like they did when in-car entertainment and air-conditioning became standard.

Leading industry expert Strike has known about the new technology for years and is pleased that the public will now be able to enjoy the convenience of having the internet on the road.

“Strike believes that the future is looking bright for the automotive industry and that motorists will benefit immensely from the new technology.”

CEO, Chris Ryan of Strike said that what the car manufacturers are producing is, “a SIM card slot positioned below the in-car display that allows motorists to insert a conventional 3G SIM card and turn the car into a mobile Wi-Fi hotspot allowing passengers to plug into the internet as if they were at an internet cafe and can log in to all social networking sites at the click of a button. Passengers will be able to Skype, watch movies and email, etc.”

At the Mobile World Congress, motor enthusiasts saw premium brands such as Audi focus on the consumer benefits that come from internet connected cars and used a 3G-enabled Audi A5 to show off navigation applications and streaming entertainment features.

“From the comfort of the motorist’s seat, they can make simultaneous voice and data connections. Passengers will be able to use in-built navigation systems, which are compatible with Google Earth and similar GPS systems. They will provide high-resolution, 3D satellite and aerial imagery as well as live traffic updates which will be extremely useful for motorists.”

With leisure and safety features top of the wish list for automotive manufacturers, consumers are predicted to support the new technology, which will become best practise for the industry.

“As leaders in the industry, it’s our role to ensure that up and coming products complement what automobile manufacturers are producing. Strike and other accessories’ providers are deemed to benefit, as will consumers who’ll have access to state-of-the-art in-car entertainment facilities,” he said.

Strike is looking forward to providing in-car accessories, which will complement the new technology and that will see consumers have access to the convenience of the internet at their fingertips, no matter where there are.

With technology continuing to move with the times, Strike is in the forefront with leading brands such as Parrott, Cardo and Strike’s own label producing first class products. To view Strike’s full product range, please visit www.strike.com.au or phone 1300 792 004.

About Strike Group

Strike Group is Australia’s leading provider and manufacturer of innovative car technologies. Strike integrates innovative design and seamless engineering in all of its products. The company now exports to 72 countries having appointed key partners in the American and European market.

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