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About Strike Alpha

Motor genius - when intelligent design meets cutting edge technology to enhance your motoring experience.

Founded in 2001 as an inventory solutions business, Strike has transformed into the leading manufacturer of hands-free products to resellers in Australia, New Zealand and the world.

Since its inception, Strike has been a global distribution leader of telecommunications and automotive accessories, being amongst the first to introduce Bluetooth technology into more than 79 countries worldwide. 

In 2003, Strike’s distribution business started as a traditional importer and wholesaler, leveraging from Strike’s global network.

From this foundation, Strike has emerged as an automotive technology leader that delivers high performance technology products for the automotive & telecommunication industries. Designing and engineering products from concept to delivery, Strike’s team develop products from a customer brief, provide samples for evaluation and follow this all the way to engineering support in the field. 

Today, Strike services the industry with its own brand of products including Bluetooth, GPS, mobile phone cradles, antennas, modules, leads and tailor-made wiring harnesses. Strike also distributes for other world leading manufacturers, such as Parrot.

A cutting edge Australian based innovation house, Strike has expanded worldwide with offices in Europe, Asia and America. Strike holds ISO 9001 certification.

Strike’s advocacy and commitment to road safety is evidenced in the release of its Strike Alpha Cradle, the most advanced car cradle available in the market. The product is fully compliant with  road laws and will not only minimize driver distraction, but enhance the user experience. In fact, Strike Alpha Cradle is Australian designed, engineered and manufactured with its range specifically designed to cater to the majority of smart phones on the current market. 

Like any great sporting team, the underlying way Strike operates is inherently understood by each team member. Each valued team member at Strike at has the capability to step up and shine, leading and inspiring his/her colleagues to lift their game. In doing so, the standard at Strike is not set by our competitors, but instead by continual self-evaluation of individuals and as a team. As such the team at Strike is constantly searching for ways doing things better, faster, and more efficiently than the week before.

In the ever changing worldwide economy, Australia needs smart companies like Strike who are developing cutting edge products in Australia, and manufacturing them in Australia. 

Meet our Team


  • "Over the years that I have been dealing with Strike I have been nothing but very impressed with the service and reliability of your company. Strike are a pleasure to deal with and I know that when someone from Strike tells me that they will get back to me "they actually do" this is something that a lot of companies today fail to implement into their day to day procedures and it lets them down big time.

    Originally when I started dealing with Strike I had Nicole as my Account Manager and I was very impressed with her dedication to the job. When I heard she was leaving it was like a bomb had dropped and I thought to myself that this service was going to stop. I was wrong. I have been dealing with Ben since then and I he really bends over backwards to get things done for me and offers a customer support level second to none. Thanks Ben.

    I hope to be dealing with Strike for many many years to come."
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